The onLoad and onUnload events are triggered when the user enters or leaves the page.
The onLoad event is often used to check the visitor's browser type and browser version, and load the proper version of the web page based on the information.
Both the onLoad and onUnload events are also often used to deal with cookies that should be set when a user enters or leaves a page. For example, you could have a popup asking for the user's name upon his first arrival to your page. The name is then stored in a cookie. Next time the visitor arrives at your page, you could have another popup saying something like: "Welcome John Doe!".
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